What is CORE?

Mission Statement

CORE is a range of HVAC products representing exceptional quality and true value for each installer, offering customers a competitively priced, trusted alternative to other branded products across multiple HVAC categories.

The brand was devised with the customer in mind, using knowledge and expertise from Smith Brothers 125+ year trading history. This has ensured CORE products offer the ultimate performance and standards you would expect from a leading brand.

Ultimately our CORE range of HVAC products is designed to meet your project requirements, and when combined with Smith Brothers’ outstanding customer service, you can trust CORE to be your go-to HVAC partner.

Values

The CORE brand was built using Smith Brothers’ strong foundations, drawing on the close relationships forged with the customer base and supply chain. By encompassing the traits below, CORE will continue to develop and grow with the customer at heart.

 

  • Exceed customer expectations
  • Superior product availability and performance
  • Trust and integrity
  • Product longevity
  • Environmental sustainability integrated into the decision-making process

Confidence

Have total confidence that when SBS puts their name on a CORE product, it offers true quality and value that comes with over 125+ years of expertise.

Opportunity

Value engineer projects without compromising on quality; CORE offers excellent opportunities for our customers. 

Reliability

With every product fully audited and traceable back to the source, reliability is part and parcel of CORE‘s DNA.

Efficiency

Product performance in application with minimal wastage ensures CORE offers genuine efficiency. 

CORE

Providing a range of HVAC products that represent exceptional quality and true value, supported by the service levels Smith Brothers have maintained since 1897.

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© CORE a registered trademark, owned and registered by Smith Brothers Stores Ltd.

Registered Office: Unit V2 Winchester Avenue, Blaby, Leicester, LE8 4GZ.