Why choose CORE?

CORE offers customers a competitively priced, trusted alternative to other branded products across various HVAC categories. With Smith Brothers’ ethos of Service and Value (since 1897) applied to every business area, including CORE, customers can rely on its quality, regardless of application.

HVAC installers were at the forefront of the brand’s conception and early decision-making, with each manufacturer and product selected to ensure the range offers true value, without compromising quality and efficiency.

With availability across all Smith Brothers locations and dedicated staff members employed to ensure CORE product quality with thorough auditing and monitoring systems in place, SBS staff members champion CORE as the preferred product choice for our customers with the utmost confidence.

Ultimately, CORE aspires to be at the forefront of every HVAC installation in the UK.

For Customers

CORE provides customers competitively priced and trusted alternatives to other branded products in various HVAC categories. With Smith Brothers’ commitment to service and value since 1897, which is applied to every aspect of the business, including CORE, customers can rely on its quality, regardless of application.

For Staff

Whether customer contact occurs at the trade counter, with internal sales or through external sales managers, all staff understand the preferred product choice for our customers. With dedicated staff members employed to ensure product quality with thorough auditing and monitoring systems, SBS staff can trust that CORE products will service their customers with the utmost confidence.

For Suppliers

The manufacturers selected within the CORE range commit to Smith Brothers that they trust the products, are invested in growing market share, and actively promote their development at every opportunity. Through constant 360-degree feedback and appraisal, product quality and relationships will strengthen over time.